At the September Coterie show in New York City, we partnered with Dolce Vita to bring their booth vision to life. Our team designed and built custom shelving units that combined clean aesthetics with practical functionality. Crafted from white oak and finished with precision, these shelves provided both durability and flexibility for the brand’s display needs.
Designing for Flexibility
For a brand like Dolce Vita, adaptability on the trade show floor is essential. Their product mix shifts each season, and the shelving needed to reflect that. We developed a system of removable shelves that could be adjusted or reconfigured on site. This gave their team the freedom to highlight footwear, accessories, or apparel without being locked into a rigid display.
Materials That Match the Brand
We chose white oak for its timeless appearance and strength. The pale tone and natural grain provided a clean backdrop that complemented Dolce Vita’s modern collections, while still offering warmth to the overall booth environment. By pairing a neutral material palette with precise joinery, the shelving became both a functional structure and a design feature.
The Build Process
Every unit was fabricated in our Long Island City workshop. Our millwork team carefully milled, assembled, and finished each piece, ensuring consistency across the entire set of shelves. The removable components were tested repeatedly for stability and ease of installation. This attention to detail allowed the final delivery to be seamless, with the shelving arriving show-ready.
On the Show Floor
Once installed at Coterie, the shelving elevated Dolce Vita’s booth by balancing form and function. The units framed the products while keeping the space open and inviting. The flexibility paid off immediately, as the brand’s team could rearrange displays during the show without compromising style or structure.
See the Build in Action
We captured the entire process in a behind-the-scenes video, from cutting parts on our industrial CNC router in the shop to the polished installation at the Javits Center. The footage highlights both the craftsmanship of our team and the collaborative effort required to bring custom trade show solutions to life.
Custom Builds for Trade Shows
From shelves to full booths, we bring your vision to life.
FAQ About Custom Trade Show Shelving
Yes. Our shelving units are built for both durability and flexibility. Removable shelves and modular designs make them easy to adapt and reuse across multiple events.
White oak is strong, versatile, and has a timeless look that pairs well with modern and classic booth designs. It also provides the durability needed for repeated use on the trade show floor.
Absolutely. We specialize in custom millwork, booth design, rentals, and complete trade show environments tailored to each client’s brand.
Yes. In addition to custom builds, we offer a wide range of shelving rentals for trade shows, fashion markets, and special events. Our rental shelves are available in multiple finishes and can be paired with racks, tables, and other booth essentials.
