The International Contemporary Furniture Fair (ICFF) is one of the most influential design events in the world, drawing top architects, interior designers, and product manufacturers. For LO&CO, it was an opportunity to showcase their innovative approach to design and make a lasting impression. Our team built a custom trade show booth that reflected their refined aesthetic and positioned their brand for maximum impact at this high-profile event.
Understanding LO&CO’s Vision
LO&CO wanted more than just a standard booth. They needed a branded trade show experience that captured their design philosophy and engaged industry leaders. The goal was to create a welcoming, design-forward space that invited visitors to explore and connect with their products in a meaningful way.
Designing for the ICFF Audience
ICFF attendees expect cutting-edge trade show booth design with attention to detail and craftsmanship. Every element of the LO&CO booth had to align with their premium brand image while standing out in a hall full of world-class designers. Our design approach focused on:
- Clean Lines and Modern Materials: A combination of sleek finishes and natural textures to complement LO&CO’s product collection.
- Functional Flow: An open, accessible layout that guided attendees naturally through display areas.
- Brand Messaging: Strategic signage and integrated lighting to reinforce LO&CO’s identity throughout the booth.
The Build Process
We began by meeting with LO&CO to understand their goals for ICFF and how their booth needed to perform on the show floor. Our team suggested strategic design adjustments to improve efficiency and ease of installation without compromising their vision.
Once LO&CO approved the shop drawings and 3D renders, our millwork shop built each component with precision and care. This streamlined process ensured the booth was ready for a smooth, efficient installation and a flawless show debut.
The Result at ICFF
The completed booth captured attention, driving steady visitor traffic and encouraging interaction with the LO&CO product line. By combining custom trade show booth design with high-quality craftsmanship, LO&CO made a lasting impression at ICFF and strengthened its position as a forward-thinking design brand.
A custom trade show booth is more than just a temporary display. It is an extension of a company’s brand identity and values. For LO&CO at ICFF, our team delivered a design-driven solution that elevated their presence and connected them with an audience that values innovation and quality.
