Our Trade Show Legacy: How David G. Flatt Furniture, Ltd. Designs Booths That Stick With You

coterie show, new york, javits center, women’s apparel, fashion, event, contemporary, brands

At David G. Flatt Furniture, Ltd., we craft exhibits that leave a lasting impression. Our work lives on in photos, press, and memory long after the show floor clears. Here are seven standout events where we’ve designed and built custom booths that left a lasting impact.

Coterie: Where Fashion and Form Meet

We keep returning to Coterie for one reason—fashion deserves a setting as strong as the brands behind it. From sculptural product displays to elegant backdrops, our booths are designed to feel like permanent retail installations. Each season, we evolve with our clients, showcasing apparel with fresh layouts that blend minimalism and sophistication. Clean lines, natural textures, and built-in lighting set the tone for clothing lines to shine. 

See our Coterie builds:

ICFF 2025: Turning a Swatch Book Into an Architectural Statement

At ICFF, we helped Submaterial transform their signature swatch booklet into a full-scale architectural experience. Angled walls and modular panels echoed the visual rhythm of their products while maximizing a limited footprint. The left wall mirrored the layout of Material Bank’s sample book; the center featured a 6×6 full-scale Diade module. With pre-installed artwork and cork accents adding warmth, this booth became a tactile, walkable brand story. 

BDNY: Elevating Art with Structure

When Wendover Art Group took on BDNY, they needed a booth that felt like a curated gallery. We built a striking entrance with textured wallpaper, strategically installed their brand’s logo, and framed their lighting elements with custom-built platforms. Each piece of art was positioned for maximum visual impact. From bold signage to the last lightbulb, everything was about immersion, identity, and flow. 

ScentXplore: The Fragrance of Design

At ScentXplore, an immersive fragrance experience required more than a standard exhibit. We crafted booth environments that enhanced the brand narratives of niche perfume houses through lighting control, layered textures, and intimate layout design. The goal wasn’t just to display—it was to guide visitors through scent stories. From subtle wall treatments to isolated testing zones, every space was a mood.

One Fine Day Bridal Market: Romance Meets Function

Designing for One Fine Day Bridal Market meant striking a balance between delicacy and durability. Our booths showcased bridal collections with elegance, featuring flowing fabrics, soft color palettes, and elegant framework, while still holding up through long hours and heavy foot traffic. We engineered clean lines and seamless surfaces to serve as a graceful canvas for gowns and accessories. It’s romantic, but also reliable. 

Explore the event throughout the years:

New York Vet: Healing Spaces with Purpose

For Bond Vet’s booth at the New York Vet trade show, we combined clinical clarity with inviting warmth. The space needed to feel approachable to veterinary professionals while showcasing Bond Vet’s modern, urban aesthetic. We built sleek, white partitions layered in wood tones and incorporated their signature branding through signage and graphics. The booth featured a balanced mix of consultation zones and product displays, creating a professional yet welcoming environment. Thoughtful lighting and modular elements ensured that it was not only beautiful but also easy to disassemble and reuse.

USA Gymnastics National Congress & Trade Show: Movement with Poise

Sylvia P needed a booth that captured athleticism and grace. We delivered with a high-energy layout tailored for bold product display and interactive flow. Eye-catching graphics and purposeful lighting helped elevate gymnastics apparel while maintaining a clean, approachable aesthetic. Every design choice—from structural support to branding moments—was carefully crafted to reflect performance and confidence. This wasn’t just a vendor setup; it was a performance stage of its own. 

The Running Event: Where Form Meets Function

Falke’s presence at The Running Event required a booth that matched the pace of the audience—retailers, athletes, and gear specialists. We created a sleek, modular structure with visual clarity, streamlined product walls, and open pathways for demo flow. Visitors needed to interact quickly and efficiently, so we engineered balance: enough space to explore without slowing down the experience. Bold signage, clean shelving, and purposeful lighting let Falke’s gear speak for itself. 

Build a Booth That Tells a Story

Your exhibit should do more than show up—it should speak, move, and linger in memory. At David G. Flatt Furniture, Ltd., we make booths that reflect the soul of your brand. Whether it’s a one-time fragrance event or a recurring Coterie showcase, our goal is the same: deliver a booth that works as hard as you do. Ready to design your next trade show experience? Contact us today or browse our Trade Show Services to get started. Let’s create something unforgettable!

ICFF 2025: Inside the Submaterial Booth Build

​​Submaterial’s presence at ICFF 2025 was made unforgettable thanks to a uniquely engineered booth, constructed in collaboration with David G. Flatt Furniture, Ltd.

Here’s a behind-the-scenes look at the process and standout design elements that brought this vision to life—straight from the trade show floor at New York’s Javits Center.

Precision Engineering for a Modular Design Language

Submaterial’s product line is deeply modular, so the booth had to reflect that. To support this, David G. Flatt Furniture, Ltd. created custom corners and angled walls that gave the installation a more intimate feel while cleverly maximizing the small footprint. The left side of the booth echoed the scale and layout of Submaterial’s swatch booklet from Material Bank, while the central wall displayed a full-scale 6×6 module of their Diade series. From a single tile to full compositions, the entire booth was an extension of Submaterial’s design philosophy.

From Studio to Show Floor: Pre-Installation in the Shop

To ensure a smooth setup during the short trade show window, all artwork was pre-installed at David G. Flatt Furniture, Ltd.’s shop. This included mounting, testing configurations, repackaging, and delivering the full installation to the ICFF floor. This behind-the-scenes precision dramatically reduced on-site stress and setup time. After the show, the Flatt team dismantled everything and transported it back to their facility—a full-service experience from start to finish.

Material Innovation on Display

Submaterial used ICFF as an opportunity to debut pieces that played with new material combinations. While they’re known for felt-based wall art, this year’s booth featured cork both as a backing and surface element. This added warmth and tactility to their display, helping the textures speak for themselves in a high-traffic environment. Every component—from the smallest swatch to the largest wall panel—was chosen for contrast, scale, and clarity.

Scaling a Booklet into Architecture

One of the most distinctive features of the booth was its visual reference to Submaterial’s swatch book. Designed originally for Material Bank, this vertical booklet was expanded into an architectural concept. By scaling the swatches into wall-mounted samples, visitors could immediately grasp how each texture and component related to the final product. It also gave Submaterial’s team a practical tool for storytelling, pointing out modular combinations and customization options with ease.

Angles That Invite, Not Intimidate

Photo Creds: Jenna Bascom Photography

Rather than using standard right angles, David G. Flatt Furniture, Ltd.’s team fabricated slanted walls to create an inviting, gallery-like enclosure. This angled configuration provided privacy for discussion without fully closing the space off. Plus, it created additional surfaces for display—both inside the booth and on the outward-facing walls. The result: a high-functioning space that felt like a showroom, not just a display.

Design Collaboration Done Right

After the show, the David G. Flatt Furniture, Ltd., team returned to dismantle and safely transport the booth elements back to the shop. This closeout phase was part of their white-glove, end-to-end service, ensuring that everything could be reused, repurposed, or reinstalled in the future.

Submaterial didn’t have to worry about teardown logistics, freight handling, or repackaging. They could focus on what they do best: designing heirloom-quality products.

Ready to Build a Booth That Tells Your Brand Story?

Whether you’re launching a new collection, expanding your reach at trade shows, or rethinking your showroom experience, David G. Flatt Furniture, Ltd. brings the tools, talent, and technical expertise to make it happen. Contact us today or explore our full suite of Trade Show Services to see how we can help you shape your next showstopper.

Let’s build something that stops people in their tracks.
Photo credit: Jenna Bascom Photography
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