When designing a trade show space, your brand will likely know the size of the ares you’re working with. In most cases, you’ll have the dimensions of the trade show booth or other space, and are looking for the best ways to design and use that space. But that’s not always the case. Sometimes, a brand is unsure of the space they’ll be exhibiting in or more likely, don’t know exactly what they need, because the brand hasn’t done a trade show before.
For brands who are fairly new to the trade show experience, we want to make sure they understand that there are some specifics to consider. For example, most pieces you’ll be using for their trade show display walls have to be shipped at least one week ahead of time. This means that planning ahead of time is very important. The booth has to be ready prior to shipping so making last-minute changes isn’t always realistic and should always be avoided if possible. We can help educate anyone who’s in that situation, so they can get the trade show layout they’re looking for.
Discovery and exploration are very important for that initial aspect of creating the portable trade show walls. A company may find that they want their modular trade show walls to have color instead of being white. They could be interested in an identifying element from their showroom or brand, too. Our team can expand on that or help add elements that make the brand stand out, and discuss time, cost, and other factors that will affect their trade show experience and the needs they have for their time at the show.