Retail Design Ideas
Are you planning a pop up shop?
There’s more to planning a Pop Up shop than just choosing a location. Being that these shops are temporary in nature, the window to leave a lasting impression on consumers is small. It is critical that your pop up shop is optimized to display your product and brand, if not better than a more permanent retail space.
A boring or cluttered display may not draw potential customers in, or a poor quality shop could potentially damage your brand’s image. We have many pop up shop examples and concepts to help guide your design to match your brand. Pop up shops require extra attention to design to ensure every edge of the design is finished and representative of your brand.
David Flatt LTD has over 25 years of custom manufacturing and retail design service experience. We can help you each step of the way and provide everything from pop up shop ideas to meeting the pop up shop rental needs you’ll have. If you need expert advice or if you’re looking for a pop up shop in NYC, the tri state area, or beyond, you’ve come to the right place. Meet David, the President of David Flatt LTD, as he shares his best pop up shop tips.
Planning is Design, Design is Planning
Pop-Ups Are Like Tiny Houses
There are two basic kinds of pop-up shops. A stand alone pop up shop includes free-standing booths and can be located in a hotel lobby, exhibit hall, or other open space. The second type of pop-up is the kind that operate inside an existing retail space with a short lease or special arrangement for a non-temporary stay.
Stand alone pop-up shops are a different animal. Because of their temporary or mobile nature, they have to be concise. The pop-up shop is a lot like a tiny house; each one can look vastly different from one another, but the principles of its design require every component to be purposeful and creative with every inch of the space. As such, a stand alone pop up shop usually requires finishing on all angles of the design: top, bottom, back, front. Every little surface is as important as any other. Often these shops are self-contained so they can be closed and locked up outside of operating hours, which means each component and surface needs to be optimized to work in synergy.
Pop-ups inside an existing retail space are totally different; we build them and they sit there for a period of time before either going away or moving to some other place. The owners want to spend the absolute smallest amount of money to move from one place to the next, so they don’t want to make any big changes. Fortunately, retail spaces are, more or less, universally rectangular in shape. The design becomes all about rental and what you can move around—what’s available and what items can be mixed together. They are more concerned with the disposable.
Create a Can’t-Miss Experience
Make It Instagrammable
Offer What Ecommerce Can’t
The touchy-feely aspect of garments and jewelry also becomes way more important. I mean, yes, you can buy fashion online, but you are looking at a photograph, trying to see a level of polish or the texture of the material. You might be left with a bad photograph, odd lighting, off-color edits, or a compressed photograph that is too small to see details clearly. Some things are standard commodities that can be easily bought online, but really special things are the opposite of commodity.
It’s the retailer’s opportunity and responsibility to do that personalizing, customizing, showing materials, explaining the value. This is best done in person and with experts on the retail design materials and finishes. The upside to the pop up shops NYC has is that they offer an experience the website can’t.