Forget about making a fleeting impression! Pop-up shops let you achieve something that sticks in people’s minds long after the fact — if you can make them stand out. So what’s the secret to building lasting hype? To make it through 2023, businesses need to stay on top of these pop-up trends — and it wouldn’t hurt to find design partners who can help you get started.

Cohesive Themes Matter

To many, pop-ups are still relatively new — but this doesn’t mean you can count on novelty to make yours a hit with customers.

Each of your pop-ups should have a pervasive theme, and that theme should be evident in the design. For instance, if your artisanal candle shop was launching a seasonal line, your pop-up store should include appropriate visual elements and color schemes to match — not just a jumble of products and a sign with your logo.

Embrace the Power of the Celebrity Retweet — No Matter How Small

Influencer marketing is bigger than ever, valued at more than $16 billion in 2022. You don’t need to book huge celebs to cash in either; most brands work with influencers who have fewer than 100,000 followers.

Getting influencers to attend your pop-ups is a must in 2023. As this form of marketing grows greatly in popularity, local celebrities and regional personalities who can differentiate your events will help you thrive.

Every Store Visit Will Be Unique

Modern consumers are increasingly demanding technology that offers personalized brand experiences. Why limit the good times to online shopping?

Pop-ups that cater to the bespoke customer experience are letting brands make a bigger mark. Consider getting the job done with on-site 3-D printing, virtual fitting booths, QR integrations, or in-person pickups for mobile orders.

Marketing Environments Will Be Immersive

Today’s most successful pop-ups go beyond mere booths and stalls. Immersive, walk-through environments that let people engage with products and branding from any angle make it easier to create a memorable pop-up. In addition, these various design features are the perfect complement to VR and AR experiences.

Pop-up Shops Are Changing — Are Yours Ready to Evolve?

Pop-up shops need to differentiate themselves. If you want to make a solid impression in 2023, you’ll jump on pop-up shop trends like:

• Themed design
• Personalized experiences
• Immersive environments
• Influencer participation

Pop-up marketing is all about the big picture — and achieving the ideal is way easier when you work with a comprehensive design service. Learn how to make your event branding stand out by chatting with the experts at David G. Flatt, Ltd.

According to a recent study, 92% of trade show attendees say that they visit these events with the express intention of learning about new products and services. The same source indicated that not only are roughly half of all attendees at a particular show for the first time, but about 45% of people will attend only one of these events in a calendar year. If you needed a few statistics to help reaffirm the old saying “You can only make one first impression, so you’d better make it a good one,” let it be those.

At the same time, planning a trade show booth and bringing it to life can be equal parts time-consuming and overwhelming. That’s why enlisting the help of professionals like those at David G. Flatt, Ltd, is so important Our passionate, experienced team has over 25 years of experience helping organizations make the best impression that they can, and trade show shelving is among the most important services that we offer.

Trade Show Shelving: Making the Biggest Impact You Can With Your Products

Whenever you’re planning your next trade show exhibit, one of your top priorities should always be standing out in an admittedly crowded environment. You need to do whatever you can to differentiate yourself from all other exhibitors, and trade show shelving is a big part of how you do it.

Our trade show shelving solutions can be tailor-made for your unique goals. Not only will they attract attention from every passerby, but they can help drive sales at the exact same time.

Trade show booths have a limited amount of space to work with, so every square foot counts – literally. The right trade show shelving solution can be a perfect opportunity not only to capture someone’s attention but also to show off your products in a way that attendees won’t be able to look away from.

Whether you’re talking about shelving for pop-up displays or more long-term solutions to use at multiple shows in a given year, the team at David G. Flatt, Ltd, has what it takes to make sure that yours is the display that people won’t soon forget.

Key Takeaways:

• Trade show shelving should always be specific not only to your products but also to your brand
• Trade show shelving can be a great way to stand out in a crowded environment
• Once you have someone’s attention, your salespeople are in a better position to close as many deals as possible

If you’d like to find out more information about the importance of trade show shelving services, or if you’d like to place your order right away in advance of your next big show, please don’t delay – contact David G. Flatt, Ltd, today.